UGC NET Mass Communication and Journalism

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  • UGC NET Mass Communication and Journalism

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UGC NET Mass Communication and Journalism

There will be two question papers, Paper-II and paper-III(Part A & Part B) paper –II will be cover 50 objective type question(Multiple type, matching type ,true/false, Assertion Reasoning type) carrying 100 marks Paper-III will have two parts Part-A and Part-B
PPaper-III will have 10 short essay type question (300 words) carrying 16 marks ach. In it there will be one question with internal choice from each unit (i.e 10 question form 10 units Total marks will be 160) Paper-IIIB will be compulsory and there will be one question form each of the elective. The candidate will attempt only one question (One elective only in 800 words) carrying 40 marks. Total marks of paper-III will be 200

Paper-II & III (Part A & B)

Unit-I

  • Communication and Journalism -Basic terms, Concept and definition, types and process
  • Types of Communication
  • Mass Communication -nature of media and content
  • Mass communication in India-Reach, access and nature opf audience



Unit-II

  • Role of media in society
  • Characteristics of Indian Society-Demographic and sociological impact of media in general
  • Impact of media on specific audience-Women , children etc.
  • Mass media affects studies and their limitation
  • Mass campaigns for specific issues-Social concerns environment, human rights, gender equality the press, radium television, cinemas, and traditional form of communication

Unit-III

  • Journalism as a profession
  • Journalisms -their role and responsibilities
  • Indian constitution and freedom of speech
  • Research restriction
  • Ethics and Journalism
  • Career in journalism and mass media
  • Training -problems perception and response by the industry
  • Media management-principles and practices
  • Professional organization in Medias
  • Media laws in India







Unit-IV

  • History of Print and Broadcast media in general with particular reference to India
  • Post -independent development in print
  • News paper-English and Indian Languages press-major landmarks
  • Magazines-their role book phase and contemporary situation
  • Small newspaper-Problems and prospects
  • Press commission, press Counsels-their recommendation, radio rural forums and local broadcasting-General and specific audience programmes
  • Development of television Perception, initial development and experimental approach, SITE, phase and evaluation, Expansion of television-Post Asia phase, issues concerns and debate over a period of time
  • Committee in Broadcasting-Background, recommendation and im
  • Cinema-Historical overview and contemporary analysis-Commercial, parallel and documentary genres-Problems and Prospects for the films industry

Unit-V

  • Communication and theories of social change
  • Role of media in social change-Dominant paradigms
  • Critic of the dominant paradigms and alternative conception
  • Development initiatives-State, market ad the third force (NGO sector)
  • Participatory approaches incommodity media-Ownership and management perspectives

Unit-VI

  • Introduction of research methods and process
  • Mass Communication and research-Historical overviews
  • Administrative and critical traditions
  • Effects research-Strengths and limitations
  • Communication research in India-Landmark studies related to SITE
  • Content analysis-Quantitative and qualitative approaches
  • Market research and its relationship to communication particularly advertising
  • Sampling techniques-Strengths and limitations
  • Statistical method of analysis basics

Unit-VII

  • Colonial Structure of communication
  • Decolonization and aspiration of nations
  • Conflicts related to media coverage and representation
  • International news agencies-Critique
  • MacBride Commision-recomendation and policy options
  • Contemporary issues to translational broadcasting and its imlicapact on culture, various perspectives and cultural impact
  • Convergence of media-Problems and options
  • Media policies in an international context
  • India's position and approach to international communication issues

Unit-VIII

  • radio & TV and Video and media of Communication
  • Grammar of TV and Radio and Video
  • The production team
  • Role of Producer
  • Different types of programmes
  • Writing for Radio
  • Writing for TV-researching for Script
  • The Visual language Camera Movement
  • Basic theories of composition-Cause and commands
  • Format for Radio Television-News Sitcoms, Features, Commercial, Operas, Documentation, Cinema, Theater, Drama
  • Editing, theory and Practices
  • Sound Deign, Microphones, Sets and Lighting
  • Satellite, Cable television , Computers , Microchips

Unit-IX

  • Advertising
  • Marketing
  • Ads Copy and Layout
  • Public Relations
  • Public Opinion
  • Propagandas

Unit-X

  • The Techniques
  • Different forms of writing
  • Printing Technology ad Production methods
  • News Agencies
  • Syndicates and Freelancing
  • Specialized areas of Journalism